INDUSTRIAL CONTEXT: RESEARCH INTO BAUER MEDIA

 Bauer Media: Bauer Media Group is one of the world’s largest privately-owned media business with media assets worldwide. Founded in Hamburg in 1875, the Bauer Media Group reaches 200 million consumers and operates in 14 countries such as Finland, France, Germany, Israel, Norway, Spain, Sweden, UK, Ireland and the USA. Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher. An entertainment network of multi-platform brands that reaches 25 million consumers through telling stories that deliver cultural impact. Magazines and radio stations include Absolute Radio, Empire (its film magazine), Grazia, Kiss FM, Magic Radio, Tv Choice and many more. Empire, founded in 1989, labels itself the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, digital edition and live events, ‘nobody speaks to more film fans across the world with more authority’. They collaborate with the biggest film studios and distributors and world-class filmmakers and actors to create content that no other brand has. From interviewing Tom Cruise to being on set with Quentin Tarantino, their content is like no other. They consist of writers, critics, photographers and illustrators, with every piece of its content considered to become a premium, polished magazine that leaves its audience coming back to Empire every day.

PLANNING: BRIEF I HAVE CHOSEN

 Currently, I'm considering either doing Brief 3: Magazines and online or Brief 4: Music Video and online. I am drawn to the Magazine firstly because I think I will really enjoy the topic of film and have a pretty good knowledge of the subject. I will have fun creating ideas and researching for inspiration for the project. Also, I like creating layout and focusing on attention to detail when positioning of things so think I would enjoy creating the graphics for my covers, as well as creating the overall aesthetic of the photos and the overall brand of the magazine. However, I also really like the idea of a narrative music video, I think it would be a new and different experience to create something of my own and immediately had ideas for songs to use. I love music so would enjoy using my imagination when listening to the songs to create a narrative that fits. However, as I’ve never done something like this before I’m not sure if I would be able to execute my ideas the way i want, although I’m sure with practice i could be capable.

The Big Issue audience profile

 I created an audience profile on Big Issue reader based on demographic research:

Charity campaign product analysis

 

Charity campaign product

 

Soft drink campaign ad

 This is my ad for my soft drink targeted to struggler boys: atomic energy

First use of photoshop

 first photoshop attempt

during my first time using photoshop I experimented with the colour and paint tools. I loved the brightness and fun this image already possesed so decided to use a pastel colour scheme, starting with the pastel purple i used when first trying to place a background. Then, i played with the paint tool to follow the outline of the models heads and repeated this using the paint fill tool. I also discovered that you can change the head of the paintbrush to different shapes and patterns, so i demonstrated this with the star shapes in each corner of the text. Finally, I discovered the arch tool for my text and played with fonts until I found one that matched the novelty of the photo.