I conducted a questionnaire directed at males and females age 16-25, who considered themselves to be media literate. I thought this would be useful to get an idea of what they would enjoy most, how they consume film, their favourite films and actors or directors they like or look up to. The results were very helpful in order to gage ideas of what to include in my magazine to appeal to an audience as explained below:
Film Genres: The genre of film varied quite vastly between each participant although the highest scoring were romance, horror and coming of age. Overall I feel I can incorporate most genres within the magazine and it will still attract the target audience.
Most recently watched films: The last film the participants watched also varied largely between genres. Although quite a few films last watched have been released quite recently, such as Bullet Train, Jurassic World Dominion and Magic Mike’s last dance, meaning that the target audience may be more interested in more current films. They may also be limited by the access they have to streaming services, with The Fall being two participants last watched film, which has recently been added to Netflix.
Favourite Actors: In terms of actors there was quite a wide age range but many of the actors such as Austin Butler, Paul Mescal and Pedro Pascal have risen to fame in recent months and have grown a large fan base. I think it would be useful with a media literate audience to include someone who is somewhat of a rising star and is popular on social media that the target demographic will appreciate. When asked about favourite actresses it was apparent that participants liked women in strong lead roles. There was also a lot of younger actresses such as Zendaya and Florence Pugh that the target audience may look up to which I think would be useful to include within my magazine.
Favourite Directors: Not a lot of the target demographic had a favourite director but the ones who did overall seemed to like female directors, which I think could be useful if creating a story on a director or a behind the scenes article.
Favourite films: The favourite film question received a wide range of different films, from all different times and genres. Evidently I feel if creating a film to feature on the cover I can go in any direction and the age demographic would still enjoy it. However, I am feeling more drawn towards the coming of age genre if I choose to take an upcoming film angle, as the demographic of 16-25 year olds are experiencing or have recently experienced ‘coming of age’ so would find it relatable.
Why they like that film: On reasons why they like their favourite film, participants had a focus on the cast and actors in the films, which is a good indicator on direction for my magazine. There is also a focus on the music within the movies which might also be a good direction to go in when creating the website, eg. links to playlists etc.
The topic of award shows and if they discuss films with friends: It is apparent that film is still a popular topic of conversation with this demographic and is part of our culture. People are still immersed in the grandeur of award shows and evidently, people continue to talk about the movies they love with others who share the same ideologies. It is clear that I can incorporate topics such as award shows into my magazine, as well as conversation articles on upcoming or pre-existing films.
How the target demographic watch films: This gave me ideas for potential links and/or adverts to use within my website, as it appears most of the demographic stream films through Netflix significantly above anything else, meaning that by seeing an ad etc. it will draw them in and make them want to engage further.
What would the target demographic rather read: I felt that this was a big indicator on what my magazine front covers/main stories should focus on. It is clear that celebrity culture is a huge part of this demographics lives and they want to know more about the actors they love. As well as this, a behind the scenes is a further way to connect with actors and directors whilst also gaining insider knowledge on the creation of the film, something I believe will make the media literate audience feel special and engaged with.
How the target audience find out about films: There was a wide range of ways that audiences found out about new films but the majority stated that it was through social media or word of mouth. I think this could be useful in terms of my website, by focusing on linking to a social media account or creating something that can gain popularity and be talked about amongst friends such as creating a trend etc.
The rating of ‘mean girls’: Nearly all of the target demographic had watched this film. It is a comedy/ chick flick which seems to have mostly positive reviews although there are a few on the lower ratings.
The rating of ‘Back to the Future’: With Back to the Future being an older film it had a range of mixed reviews although almost everyone has seen it, indicating that with a media’s literate audience I am able to make intertextual references to older film and the majority will be able to understand them.
The rating of ‘The Conjuring’: The conjuring hadn’t be seen by quite a few participants but those who heads watched it rated it very highly. I think that horror films are becoming increasingly popular amongst young people as they are thrilling and fun to watch with friends.
The rating of ‘Iron Man’: Iron man being an action/ superhero film got mostly positive reviews with excellent being the highest scoring category, indicating that this demographic enjoys movies like this.
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