INDUSTRIAL CONTEXT: BAUER MEDIA

 

Owner: Yvonne Bauer runs Bauer Media Group, which has been in her family for five generations since its founding as a small printing company in 1875.

Brands include:

• Empire
• Grazia
• Absolute Radio
• KISS
• Bella

Case studies:

Sky Cinema:

No Time To Die: 

Bauer media appears to use culturally current and relevant spikes to their advantage in marketing, advertising and raising audience awareness. The use of popular figures and celebrities is also commonly used to keep audiences engaged. As well as this there is an increased use in social media content for a contemporary audience such as consistent twitter posts and podcasts etc. to create a closeness and interactiveness with the brand that they are representing.

      

Media Packs:

Empire:

Empire prides itself on being influential, premium and polished, reaching fans with authority. However their main audience is largely different to the one in the brief which may be something to consider when analysing their codes and conventions as it may differ to ones I would like to use. It is useful to note that they are passionate about film - they use cinema as escapism or insight into other worlds and are also key influencers in their crowd of friends and within their family and wouldn’t consider seeing a film without their recommendation, similar to the briefs target audience of media literate readers. They also have access to cinematic content 24/7 which is useful when understanding the use of streaming and social media.

Empire provides a multitude of content such as access to film sets and exclusives interviews with A-list celebrities which provides audiences with exclusive knowledge that gives an authentic insight into the world of cinema. They also provide content across multiple platforms due to digital convergence such as podcasts and a digital editions of their magazine, which I could also provide within my own magazine.

Grazia:

Another of Bauer’s magazines GRAZIA, considers their audiences to be smart and stylish women who reads their content as they find it relatable. Although my magazine is aimed at both genders, it is for a media literate audience, so my magazine could follow the conventions of this magazine that makes it agenda-setting and entertaining to appeal to a passionate audience. 

Audience:

Bauers most popular genre appears to be entertainment with audiences such as Film Fans, TV Enthusiasts and music lovers which is useful to keep in mind when creating my magazine. Also, lifestyle seems to be a large sector of what audiences enjoy, with fashion, tech, and travel being popular with Bauer’s audiences  and could potentially be used within my contents page and web page.